LOOKING to revamp your beauty routine without breaking the bank?
Amazon Prime Day 2024 is just around the corner, offering savvy shoppers a treasure trove of beauty deals to indulge in.
Big deals coming your way!
— Amazon (@amazon) April 26, 2024This July, we’re bringing back Prime Day!
Prime members, stay tuned for exclusive deals (they’re sure to give you all the feels!
). https://t.co/HPR5lv0iCCpic.twitter.com/se1ZFBadsl
This July, we’re bringing back Prime Day! 
Prime members, stay tuned for exclusive deals (they’re sure to give you all the feels! 
). Sign up for an Amazon Prime30-day free trial
The annual event, exclusive to Amazon Prime members, offers massive discounts on a wide range of items, including Amazon devices, home and garden items, fashion, and of course, beauty products.
As has been the case for the last few years, it looks like beauty enthusiasts everywhere will have the opportunity to snag some incredible Prime Day deals on top beauty brands during the July event.
Last year everything from cult-favourite makeup products like the Maybelline New York Lash Sensational Sky High Mascara to must-have beauty essentials like the CeraVe Hydrating Cleanser and COSRX Advanced Snail 96 Mucin Power Essence were slashed by up to 50%.
Electrical beauty deals were also impressive with savings on ghd hair tools, Philips Sonicare electric toothbrushes and Braun beard trimmers.
With the two-day extravaganza fast approaching, it is the perfect opportunity to stock up on your beauty favourites or try something new.
So mark your calendars and get ready to score some serious savings on all things beauty this July.
What is Amazon Prime Day 2024?
Amazon Prime Day is an annual sales event exclusively for Amazon Prime members.
It first began in July 2015 as a way for the retailer to celebrate Prime members during its 20th birthday anniversary, but it has since evolved into one of the biggest shopping events of the year for Amazon fans.
During Prime Day, Amazon offers incredible savings across a wide range of categories, with new deals launching every few minutes.
The highly anticipated event typically spans over 48 hours, with a mix of offers; lightning deals available for a limited time, deals that run for an entire day (or while stocks last) and offers for the duration of the event.
Recently exclusive discounts have been made available to Prime members before the two-day event starts.
Shop the latest Amazon beauty deals
When is Amazon Prime Day 2024?
Amazon has confirmed the first Prime Day event for 2024 will take place in July.
With the brand sharing: “We are excited for Prime members to discover some of Amazon’s best deals of the summer during Amazon’s 10th Prime Day event.”
However Amazon has yet to reveal the exact date, but looking at previous years we can expect sometime in early to mid-July.
Amazon has teased: “We’re not revealing the best Prime Day 2024 deals just yet.
“Check back in the upcoming weeks for previews and sneak peeks of the deals you can expect, as well as any early Prime Day deals.”
As soon as we get an official announcement in the coming weeks, we will be updating our guide, so watch this space.
How to take part in Amazon Prime Day?
To take advantage of Amazon Prime Day deals, you’ll need to be an Amazon Prime member.
If you’re not already a member, and you’ve never had a Prime account before, you can sign up for a free 30-day trial to access the deals.
By activating your free trial you’ll get immediate access to the Prime Day deals, and access to the rest of the Prime membership benefits, which include free shipping, access to Prime Video and Prime Music.
Once you’re a Prime member, simply visit the Prime Day page on the Amazon website to start shopping.
If after 30 days you decide you don’t want the membership, remember to cancel before the end of the trial period or you’ll be charged.
A monthly Prime membership costs £8.99, or you can pay £95 for an annual subscription.
What’s good to buy on Prime Day?
Prime Day offers discounts on a wide range of products, making it an excellent time to stock up on essentials or treat yourself to something special.
The two-day event is a perfect time to snag deals on high-ticket beauty items such as hair straighteners, IPL hair removal machines, electric shavers and toothbrushes.
But also if everyday beauty items are particularly cheap, stocking up while they are discounted can be cost-effective.
In previous years there have been huge savings on designer beauty names such as Lancôme, Kérastase and OPI, but you can also find everyday skincare offers from brands like Cerave, BioOil and Olay.
Top 10 deals on Amazon right now
Amazon Prime is just around the corner, but there are some great discounts available right now. Here's our pick of the best deals on the Amazon website.
*If you click on a link in this boxout we will earn affiliate revenue
- Acer Chromebook, £149, 40% less (was £249.99) – buy here
- Remington Advanced Coconut Therapy Hair Dryer, £55.99, 53% less (was £119.99) – buy here
- 100 Finish Ultimate Infinity Shine Dishwasher Tablets, £13.43, 16% less (was £15.99) – buy here
- Ninja Foodi StaySharp Knife Block, £149.99, 17% less (was £179.99) – buy here
- Shark Corded Upright Vacuum Cleaner, £169, 37% less (was £269.99) – buy here
- Philips Shaver Series 5000, £99.99, 55% less (was £219.99) – buy here
- Adidas Mens Essentials Fleece Hoodie, £17.80, 64% less (was £50) – buy here
- PONY DANCE Grey Blackout Curtains, £10.30, 34% less (was £15.93) – buy here
- PlayStation 5 DualSense Wireless Controller, £44.99, 25% less (was £59.59) – buy here
- Xbox Wireless Controller – Carbon Black, £40.95,26% less (was £54.99 – buy here
For extra perks and bonuses, you can sign up here for the Amazon Prime 30-day free trial – otherwise, you won’t be able to access the deals.
We’ve rounded up more great offers here:
- Best UK Prime Day deals
- Best deals on Amazon devices
- Best home and garden deals
- Best Amazon Prime Day beauty deals
Follow our Amazon Prime Day live blog for all the latest deals and updates.
How to find Amazon Prime Day deals?
Finding Amazon Prime Day deals is easier than ever thanks to the dedicated Prime Day page on the Amazon website.
On the deals hub page, you can browse thousands of offers across all categories.
You can also follow Amazon on social media for real-time updates and sneak peeks at upcoming deals.
In my opinion, to make the most of Prime Day you should keep an eye out for deals leading up to the event by browsing the ‘Upcoming Deals’ section on the Amazon website or app.
You can also set reminders with an Alexa device and add items to personalised Wish Lists and Save For Later lists, and the bonus is Alexa will automatically alert you when a deal on your favourite item is live.
What beauty deals to expect in the July Amazon Prime Day 2024?
From skincare and makeup to haircare and fragrance, there’s something for every beauty enthusiast to enjoy shopping for during the Prime Day event.
Look out for discounts on popular beauty brands like L’Oreal, Maybelline, Olay and Cerave, which often slash prices on bestsellers.
The biggest bargains can often be found on electrical beauty tools and accessories, so be sure to keep an eye out for your favourite brands.
On rare occasions, you will find discounts on newer released beauty or makeup items, but they are often lightning deals that are only live for a limited time or until they sell out.
We will be keeping an eye on offers that are too good to pass up and sharing them here in this guide, so keep checking back once the event has started for updates.
We will also have lots of curated beauty picks and reviews to help you decide what to spend your cash on during the event.
With Prime Day just around the corner, now’s the time to start making your wishlist and preparing to score some incredible beauty bargains.