AMAZON Prime Day sale usually takes place in July, but in recent years the retail giant has announced a second date in October – but is reserved exclusively for Prime members.
Members can bag big bargains across electricals, home, beauty and more, but only if you’re a Prime Day member. Luckily, we’ve got the necessary info on how to sign up for Amazon Prime before the next two-day sale lands.
Prime Day is a massive global flash sale from the world’s biggest online retailer.
The sale used to be just once a year, but in 2022 and 2023, Amazon held two sales.
However, Amazon has yet to announce the dates of 2024’s sales. We’ll update this page when we hear more, so make sure to bookmark it.
The first Prime Day sale took place in July, with another ‘Prime Big Deals Day’ landing in October.
During the sale, shoppers can nab thousands of Prime Day deals, ranging from tech to beauty, on Amazon.
The Prime Day sale is essentially a charm offensive by Amazon, drawing new customers into its perks-filled subscription scheme.
It’s a good thing that Amazon’s subscription service includes far more than just Prime Day sales, extending to its video, audio, and music services.
If you’re interested in making the most of your Amazon Prime membership in the leadup or after the big event, check how you can get 2 months of Kindle Unlimited for free.
As mentioned before, it doesn’t end there; if your music subscriptions are ending, it might be a good time to try out Amazon Music, which is free for three months.
That means that there’s no time like now to become a Prime member. Especially if want to join before the sale ends, read on for everything you need to know below.
When is the Prime Day 2024 taking place?
Amazon has not confirmed when Prime Day 2024 will take place.
Keep your eyes peeled on this page as we’ll update it with more information as and when we get it.
The last Amazon Prime Day sale took place on October 10th and 11th, 2023, and July 11th and 12th.
So if the previous years are anything to go by, keep a keen eye out for those dates.
The last sale was branded by the retailer as Amazon Prime Big Deals Day.
But really, it was business as usual: two days of exclusive Prime member savings, beginning October 10 at 00.01 BST and ending October 11 at 23.59 BST.
For those planning ahead to Christmas, the October sale date was ideal for stocking up on festive must-haves and making a dent in your Christmas shopping list without burning a huge hole in your pocket.
What was on sale last Amazon Prime Day?
Looking for inspiration or want to know what to expect? Here are some of the best finds from last Amazon Prime Day.
- Amazon eero 6 dual-band mesh Wi-Fi 6 extender, £64.99 (save £35) – buy here
- Amazon Basics 14-Piece Knife Set with Block, £20.75 (save £3.90) – buy here
- Amazon Basics Computer Backpack, £39.23 (save £7.31) – buy here
- BaByliss Super Stubble Trimmer, £64.99 (save £45.01) – buy here
- jumper 16 Inch Laptop, £329.99 (save £770) – buy here
- Xbox Wireless Controller, £39.99 (save £20) – buy here
- Amazon Fire HD 10 Tablet, Certified Refurbished, £66.99 (save £68) – buy here
- Ninja Speedi 10-in-1 Rapid Cooker, £159 (save £90) – buy here
How to sign up for Amazon Prime for free
To sign up for Amazon Prime ahead of Prime Day, head to the retailer’s Prime sign-up page.
You can sign up using the 30-day free trial if you have never joined before, so you might want to save that until closer to the sale date.
If you change your mind or just want to get access to Prime Day, just ensure you cancel before the 30 days are up, or you’ll be eligible for the £8.99 monthly fee.
Having said that, we think the subscription is one of the most worthwhile on the internet.
It entitles you to free next-day delivery on thousands of items and access to Prime Video, among other benefits.
If you’ve previously been a member you can reactivate your subscription ahead of the sale.
Hear about the best live Amazon deals
If you want to ensure you know all the biggest Prime Day deals when the next sale lands, you can also bookmark our ongoing roundup of the best Amazon Prime Day deals.
It’s not just delivered products that are likely to appear on sale: we’re confident you’ll also find offers on its subscription services, such as Audible, Amazon Music Unlimited and Kindle Unlimited, often promoted with huge 3-month long trial periods.
If you are already a Prime member, you’ll also get personalised recommendations on lots more products.
If you’ve just signed up, you can also find price drops on everything from skincare to garden tools.
What is Amazon Prime and how much does it cost?
Amazon Prime is a premium subscription service from the online giant.
It provides users with access to Prime Video streaming content, free same-day or one-day delivery, and other perks for Kindle and grocery services.
Amazon Prime costs £8.99 a month or £95 a year. You can sign up here.
Students can also sign up for a discounted price of £4.49 a month or £47.49 a year.
How to cancel an Amazon Prime trial
If you’ve recently started an Amazon Prime trial, you’ll need to cancel the service before the 30 days expire or you’ll be charged the monthly fee.
To do this, go to “Manage Your Prime Membership” when you’re logged into Amazon.
Then select click “Cancel free trial” on the left-hand side of the page if you want to cancel right now.
Alternatively, at this stage, you can select “Do not continue”.
In this scenario, you’ll receive access to Prime until your free trial period ends, at which point your membership will be cancelled, and your payment card will not be charged.
How to cancel a paid-for Amazon Prime subscription
If you pay for Amazon Prime, you can cancel the service by going to “Manage Your Prime Membership” when logged into Amazon.
Then click “End membership” on the left-hand side of the page.
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